When it regards to email marketing, we already know that it is about sending electronic messages over the internet. But what is email marketing by the way? Email marketing is a form of direct marketing that uses electronic mail as a means of communicating to your target audience for your business to advertise products and services.
Every digital marketer seems to have one question in mind about how often should they send emails to their customers. The frequency of sending emails to your mailing list should depend on what type of business you are having. You should also take into consideration the products or services that you are offering to your customers, who they are and what you have to say to them about your offers.
To some digital marketers, this could be quite daunting to them since they would always want to increase their sales through their customers who signed up for their email course. Some digital marketers may think that sending emails weekly to their customers is enough. Others prefer to do it twice a week, twice a day, once a month, one a week or even multiple times per day. It could also get annoying to customers if you will send those tons of emails every single day so the best thing to do is to test what’s going to work best when it comes to email frequency.
If you think that responses from customers or the click-through rate is very low, you should decrease the frequency in sending emails if you’re sending them daily or even twice a day. The frequency of your emails should depend on the customer’s response. As for the customer who has a very low response to your emails, you can try using the direct mail strategy or what they call as the “right channeling”.
There is a huge possibility for your subscribers to unsubscribe from your mailing list if your emails don’t have the combination of marketing and service messages. If you are offering something to sell to your customers, then a weekly email is highly recommended since they already know that you are selling something to them and they’ll be always looking forward for something that are new from you.
As for sending emails on a monthly basis, it is already common to many digital marketers out there. What’s great about sending them monthly to your subscribers is that your content could be a combination of news, offers, views and information. This way, you are not only delivering to your customers some products and services but at the same time, you are also building trust and strengthen relationships between you and your customers.
Always make your messages enticing. One of the best ways to do this is to give them some incentives and freebies like eBooks, discount coupons or anything that would be interesting to them to make them sign up to your email marketing course. This strategy will also help you in encouraging your subscribers to become active again.