If you have read articles written about online marketing, possibly you have already encountered the term “landing page”. What is a landing page and what is the advantage of landing pages to online business?
A landing page is also known as a “lead capture page”. When a visitor clicks to an advertisement, the single web page that appears after clicking it is the landing page. Landing pages usually contains directed sales copy. In general, site owners utilizes social media, email campaigns or sales engine marketing campaigns by linking their landing pages to enhance their marketing campaign in the form of advertisements. It is where visitors originally “landed” on a particular site.
What is the purpose of a landing page? The usage of a landing page is to convert site visitors into sales leads. There are two things that marketers can apply to be able to define the achievement of an advertisement – the click-through rates and the conversion rate.
Site visitors doesn’t always start at your main page, in fact they could have seen your link from another site or from a Google search results so any of your pages can be a landing page.
Though a landing page uses a lot of applications like texts, compilation of links and images, it should mostly point about marketing and advertising. For example, you are offering a 20% discount on your latest products and you are sending out an email to a thousand of your subscribers. How would they know that you are offering a 20% off? It is by providing a link in your email that brings your customer to your website. The destination page in which your customers have “landed” becomes the landing page from the link that you have provided in your email campaign.
We can manipulate our landing page in any way we want by putting in some content that will entice visitors to buy or fulfill what we want to do. When custom designing a landing page, make sure that it fits well with the marketing and advertising goals.
You can put in the link of the actual page in your email that offers a promo or a discounted price for your products in which you would want your customers to buy. One thing to remember when making a promotion through email marketing is that never just put in there your site’s main address or else the visitor might not find the product that you are selling or you’re offering in your email promotion.
Custom landing pages can help improve effects in terms of campaigns, promotions and communication so selecting and customizing an appropriate landing page will encourage visitors do the anticipated actions. This is a must-have tool for every marketer in order to generate leads.
The only thing is how you will actually design and make use of your landing page. You can use the “buy now”, “click here”, “download here” or just a “read here” strategy. Whatever and how you use your landing page is up to you. Remember, landing pages is just one of the best tools in lead generation.