Email Marketing Course
Overview:
Email marketing is a cost-effective, efficient and highly engaging part of the online marketing mix. It is also one of the most challenging to master due to issues like spam, lack of best practices, changes in how we use email and the fast changing online environment.
Email marketing allows you to reach more customers, more quickly and more effectively than any other medium. The speed, flexibility, and reach of email, combined with its high response rates and low cost, means it has the potential to be one of the most powerful marketing communications tools available.
Our email marketing training course offers a solid foundation for understanding how to deliver high-impact permission-based email marketing campaigns that get results.
Inside the member’s area (This course offers a member only area to help you getting the most from email campaigns using the latest techniques and tools.):
You will learn how to grow opt-in databases, craft highly-targeted and personalised direct email marketing campaigns to drive ROI, and understand why email marketing is such an important channel in a digital marketer’s arsenal.
Gain the tools and techniques to get the most out of your email marketing campaigns, key areas covered include acquiring new customers, data profiling, beating filters, creating guidelines and campaign management.
Get a solid foundation for understanding how to deliver high-impact permission-based email marketing campaigns that get results.
Members of our email marketing training course will learn how to grow opt-in databases, craft highly-targeted and personalised direct email marketing campaigns to drive ROI, and understand why email marketing is such an important channel in a digital marketer’s arsenal.
Email has been a significant tool in the online marketers toolbox for many years now, however in many cases it is not used to its maximum potential, whether through lack of knowledge or a belief that deliverability, legal & spam issues prevent it being completely effective. Our training course sets out to help you remove the uncertainty surrounding the subject and set you up with a working action plan.
The aim of the course is to give you the ability to create and implement more effective email campaigns. The email marketing course gives you, your company or organisation a practical understanding of industry best practise, the legal issues involved including spam & data protection and an understanding of how to integrate email into your overall digital strategy.
The low cost of email continues to be the key workhorse in Digital marketing providing a higher ROI than any other channel.
Email marketing offers the opportunity to reach millions at a relatively low cost, and delivers the highest ROI of all direct marketing channels. In fact, commercial email campaigns generate $43.62 in sales for every dollar spent, according to a Direct Marketing Association study.
If your emails don’t reach their destination, entice readers to open and click, and drive conversions, you’re wasting your time and money. Forrester Research forecasts that by 2014, “direct marketers will waste $144 million on emails that never reach their primary target.”
Discover how to develop highly effective email campaigns that break through the clutter and drive results with Advanced Email Marketing.
Learn how to increase deliverability, improve response rates and enhance your sender reputation, while avoiding legal pitfalls.
In a short time, this 100% online, advanced specialized course will update you with practical skills and expertise in advanced email tactics and strategies.
Understanding effective Business-to-Business (B2B) email marketing is crucial for any B2B marketer. Find out how to build an email database, rent data, get the creative right, create and build a customer relationship and manage your results with this one-day course.
However, creating successful email marketing campaigns requires an understanding of a wide range of issues, covering everything from legal (who you can send email to) and technical aspects (how to maximise the chances of delivery), to strategy (what your aims are and how best to achieve them), and design considerations (building messages that reflect your brand and drive results).
Getting it wrong could not only waste time and money, by vastly reducing the effectiveness of your campaigns, it could also damage your reputation and customer relationships, and may even be breaking the law.
We have many years of experience in delivering successful email campaigns we know what works, and more importantly, what doesn’t. Our training course covers all you need to know about developing effective email marketing campaigns, enabling you to avoid the pitfalls and deliver impressive results.
The course is suitable for anyone looking to maximise the contribution of email marketing to their organisation, whether the objective is to generate sales, build awareness or increase customer loyalty. We’ll show you not only what makes a good campaign, but also how to measure its impact on your bottom line.
Our email marketing course provides you with the knowledge you need if you are an online marketer looking to harness email marketing as part of your digital communications strategy.
During the email marketing training course, we will cover essential background research, email marketing strategies, campaign planning, emailing delivery and follow up.
Following on from this we will discuss important fake text format (HTML) email design and technology considerations as well as how to test your emails to improve inbox deliverability.
Email Marketing is one of the most sustainable and profitable marketing models on the Internet. Having the ability to build a relationship with your website visitors allows us to better deliver their message.
Whether this message is to provide information about a certain topic, or provide information to help sell a specific product, connecting with your visitors is something that all success Internet marketers do.
Email marketing is not spam, and if you use this marketing strategy how we teach it, both you and people who subscribe to your email list will benefit.
Building an ongoing relationship with people who have personally opted-in can lead to great benefits online.
Our Email Marketing Training Course will get you started building your first list or quickly expanding your existing list.
You’ll learn the value of a list and be taught exactly how to attract people to join your list.
How to explode your email marketing revenue, build stronger relationships with your lists, and ultimately earn long term revenue.
Our email training course covers all of the main aspects of email marketing, from setting realistic objectives and strategies to improving deliverability
EMail Marketing Training Course Content & Subjects We’ll Discuss Inside The Member’s Area
What is email marketing
What is better HTML or text based email
SPAM and permission-based marketing
Factors affecting deliverability
The CANSPAM Act
Best practices for avoiding junk filters
Subscription tactics for your site
Segmentation & targeting
Planning your campaign – goals and objectives, acquisition vs. retention
Know your audience
Getting the frequency right
Subject lines & From fields
Making it personal using dynamic content and wildcards
Email’s next generation – mobile devices
Designing your email
Best practices
Importance of the text version
Tracking your campaign
Case Studies
Intro to A/B testing
Use of landing pages for super-targeting
Social media and email marketing
Identify the most suitable email marketing tools for your campaign.
Integrate your email campaigns with your other marketing activities.
Use social media and email marketing for better results.
Interpret your analytics to improve your campaigns.
Use A/B and multi-variance testing to improve your emails.
Optimise and improve your landing pages.
Segment your data for better response rates.
Understand the legal and best practice frameworks for email marketing.
Email marketing in perspective.
The latest email marketing tools.
Copy to increase open and click-through rates.
Build a house list.
Source opt-in B2C and B2B lists.
Review the latest on ethical and legal constraints.
Design an effective email newsletter.
Measure and improve email campaigns.
Introduction to success factors for email marketing.
Permission marketing concepts.
Effective subject line and from address.
Structuring an email to maximise response.
Copywriting.
Email marketing planning
Setting realistic objectives
Strategies to improve deliverability
Briefing on the latest privacy laws, guidelines and codes
Improving email campaign results
Improving newsletter results
Assessing current newsletter effectiveness beyond open and click rates
Matching content and offers to audiences to achieve results
Integrating newsletter and campaign activity
Improving your newsletter templates to increase response
The continued growth of on-line audiences
Similarities and differences between B2C, B2B and Not-For-Profit email marketing
Calculating ROI for email marketing campaigns
Developing SMART objectives and aligning them to broader business goals
Integrating email marketing with off-line promotional activity
Data Gathering and Managing Customer Data
Transactional data – how to manage and segment your most valuable data asset
Email broadcast platforms – how to evaluate the supplier options
Tracking technologies – understanding email measurement and web analytics tools
Data and database management tools
Personalisation capabilities through data and broadcast tools.
The latest ISP techniques for Spam monitoring –authentication, reputation and accreditation
Acquiring customers through email marketing
Persuasiveness – developing calls to action
Personalisation – what can you change to suit the recipient?
Email as an acquisition tool – list rental, list sharing and viral
Effective email marketing
More Case studies
Testing in email marketing
Landing page testing strategies
Campaign management
Creating strong subject lines
Using the from name
What makes a compelling call to action
Email marketing myths and best practices
Secrets to successful B2B email marketing.
White lists, black lists and other considerations.
Email for mobile phones.
Selecting the right software platform for your business.
Retargeting campaigns and trigger campaigns
Effective copywriting and text design techniques for email
Key factors impacting open rates, click-through rates and hard bounce vs. soft bounce
Reducing unsubscribe requests
Optimizing for deliverability, open rates, click-through rates and conversion
CAN-SPAM, COPPA and state email laws (US)
Following proper unsubscribe procedures
Deliverability, reputation management and repair
Email and the business-to-business organisation
Understanding the differences between B2B and B2C when it comes to effective email marketing: what makes B2B special
Building your own email database and renting third party data
Understanding the key data that you’ll need to collect and how to collect it
How to build an effective web registration process.
Top tips for managing your data on an on-going basis.
Where to go for third party data: an overview of the B2B list rental market and the latest developments.
Getting the creative right for B2B & B2C.
How to build, design and write effective messages for B2B
Personalisation: how to use and why it’s more important in B2B than B2C
Deciding on the right format: text, HTML and other rich media
Effective ways to overcome deliverability problems in B2B
Keywords to avoid in order to circumvent company firewalls and spam filters
Designing emails that deliver results
Ensuring consistency across platforms.
Tracking and reporting results.
How to Turn a Lead Into a Buyer .
Instant “Thank You” Page Conversion Tactics.
Keys to Testing and Refining Your Emails.
Mastering Email Follow-up Sequences.
How to Write Quality Content in Your Emails
How to build a list.
Permission marketing.
E-mail list rental.
E-mail list compilation.
Software platforms for delivery of e-mail.
Hyperlinks in e-mail.
Manage and grow your mailing lists.
Avoid being classed as spam and stay within the law
Test and refine your campaigns for maximum impact
Improve deliverability – avoid inbox overload, spam and image-blocking
EMail Marketing Training Course Objectives:
Allow you to deliver an effective email marketing campaign from planning through to delivery.
Grow an opt-in list that maintains interest and drives revenue.
Benefits To You, Your Employer & Your Organisation:
You will get a framework and the knowledge to plan and develop all aspects to email campaigning. The best practice information will enable you to create successful strategies and email campaigns.
You Will Learn:
How to be sure your message is delivered and not stopped by company firewalls or spam filters
What data is the best & how to clean it or scrub it.
How do you make B2B list rental work
How do you test campaign ideas.
Should you be sending out text or HTML emails?
How to build, design and write effective email messages.
What results should you expect from any email campaign.
How does the law affect how you gather email addresses, send out messages and manage your data.
You Will Be Able To:
Acquire new customers
Source, manage and profile data
Beat spam filters
Make use of essential creative guidelines
Plan and manage email campaigns
Broadcast email
Prioritise legal considerations
You will learn about the latest tools, testing techniques and reporting methodologies to improve results in every aspect of your campaign, from data collection and sign up, to analytics analysis and reporting.
Organisations will benefit from acquiring knowledge of industry best practice, using the latest email marketing tools and delivering highly effective reporting that increases open rates, click through rates and essentially the bottom line.
Plus:
You will improve your email marketing results
Improve your email marketing strategy, using testing techniques and evaluate ROI
Be sure that your emails reach their target audience
Identify and avoid costly email marketing mistakes
Who This Email Marketing Course Is For:
The course is suitable for anyone who has responsibility for managing email marketing campaigns, either in house, management of external agencies or agency marketers wanting to develop their skills.
For those with previous email marketing experience wishing to get more from their current strategy.
Marketers looking to improve the results of their email marketing by going beyond the basics.
Marketers responsible for the planning or implementation of email campaigns who want to improve results through the use of best practice tools and techniques.
People involved in managing and creating email campaigns.
Whether you have already been running campaigns for a while or are relatively new to email marketing, this course is for you and will provide you with a fresh perspective.
Direct marketing professionals in an agency or corporate marketing department, as well as small-business owners and Internet entrepreneurs.
It also contains valuable insights for copywriters, graphic designers and IT specialists who create, code and send emails; database administrators who manage email lists; customer service reps who respond to inbound emails; and analysts who evaluate results.
This course is suitable for anyone who manages retention and acquisition email campaigns in-house or in an agency and wants to improve results. Our training course is for marketing managers, marketing executives, marketing assistants, emarketing professionals, small business owners, creative designers, database managers & public in general with basic understanding of online marketing.
EMail Marketing Training Course Pre-Requisites:
Good general knowledge of using Mac or PC.
Have a good understanding of the web as a whole and email in particular.
Have a basic to good understanding of digital marketing.
How Is This Email Course Delivered:
We deliver the email marketing course in a member’s only area where you will be able to read, watch videos and ask as many questions as you want to Email Marketing Experts 24/7.
Testimonials:
“This is a top-flight course for any person who wants to put his or her email marketing on track.” Silvia McCollins, Marketing Manager
“A great email marketing course covering all aspects of email marketing. Highly recommended!” Mark Jones, PR & Online Marketing Director
“I’ve learn that there is a different world behind Email Marketing!” Joane Smith, Web Designer
“The private area has extensive knowledge and answered all my questions in detail.” Mathew Morgan, Marketing Director
How Much Does It Cost?
Annual Membership: US$500
Monthly Membership: US$97
Limited Places – Book Now!
The Best Email Marketing Course!
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