You may be a hip email marketer that is always up on the newest trends on the block. Your newsletter design looks perfect, your list is properly segmented and you thought that you’re doing a great job in your email marketing campaigns.
Then one day you just found out that you are not doing your campaign properly. Why? It is because your list is not double-opt-in.
That truth is we’re already in the new millennium ad email marketing is now an established and esteemed standard for products and services promotions. Everyone has an email list these days. Your list MUST be double opt-in, or you’ll suffer the bad consequences.
Double-opt in is now the new fashion trend of email marketing. The truth is it’s more than this season’s style. It’s the one email fashion that without question will never get old. Regardless of all the impulses of the digital marketplace, the internet as superhighway, the ways of Web 2.0, double opt-in is a mainstay. And it is considered to be your “little black dress” in your email closet.
By securing a double opt-in method, this is where we can truly identify if our list members are really interested to connect and hear from us. There won’t be inconsistent subscribers there who will sign up even if they’re not so sure. Our double opt-in policy guarantees us instead of only the most sincere and serious subscribers, committed to our newsletter, and who awaits our next mailing with eagerness.
Double opt-in makes us legit.it gives us the assurance that we only get those subscribers with genuine interest.
The most important thing to remember is never purchase or rent email addresses. This will never help you improve your goals. You want your subscribers to come to you. So, market your e-newsletter if you have to. Promote it on your own site and buy ads on related sites. Be patient and ensure that your SEO program is all that it can be.
There’s an additional process when someone subscribes. Never just take their emails away. You have to send them a confirmation email. Only when they reply to your confirmation email should be adding them to your list. This is double opt-in. Live it, learn it and apply it.
Why is it significant? Because it is not only the standard regarding email marketing. It separates you from those that will take an email address in order to send out a confirmation of an order, then add that person to their regular email list without their permission! — The importance of double opt-in is that it helps to certify that those people who are on your list are there because they truly interested to be included on your list. Not only did they take the initiative to sign up for your list, they took the next step of confirming their opt-in request.
This will help your list remains clean and healthy from subscribers that are inactive. Fewer bounce backs, fewer unsubscribes, fewer spam complaints. A cleaner list generates subscribers that are more engaged like what every email marketer wants to have.