I’ve been marketing online since 2002 and originally started out as a direct response copywriter. I did that for many years and then, around the end of 2008 I started getting very interested in email marketing.
I kind of caught the email “bug” so to speak.
Kind of like when a man catches the “golf” bug when playing golf.
Since then I’ve written thousands of emails for myself and clients and now I specialize in helping businesses double their sales using just email.
2. What is the biggest tip you would give to a newbie email marketer?
What I like to call the “F Word” — frequency.
Mailing daily (if done correctly) will not only increase your sales very quickly and weed out the freebie seekers and tire-kickers on your site (who have no intention of ever buying anything from you, but will often be the FIRST people to whine and complain)… but it can position you as a leader in your market, instead of just an “expert.”
There’s a big difference between the two.
People listen to experts.
But they follow (and more quickly buy from) leaders.
So learn how to write emails and send them out daily, or at least 5 days a week.
3. What is the biggest mistake that anyone who is starting on email marketing can do?
People often fall into one of two categories:
1. They do nothing but teach and give away content in emails (and never sell anything or only sell once in a while)
2. Or they do nothing but hard sell and pitch, pitch, pitch (and only email their list when they have a sale or launch going on)
I don’t agree with doing either.
Instead, I say do BOTH.
By that I mean, write emails that are both informational but also sell.
It’s okay to do sales and hard sell sometimes.
But if you want to have a list of buyers who stick around long term, you have to make it worth their while and respect their time by making your emails fun and interesting for them to read.
4. What would be the best way to make money from email marketing?
The best way I can think of is to simply create a list in your autoresponder program, put up a squeeze page on your site and then drive traffic to it. But, even BEFORE you get any traffic, start writing an email per day and put them in your auto-responder. That way, as people come in to your funnel, they start getting your emails and you’re actually ahead of schedule if you keep doing one per day after that. Just write an email and load it in the auto-responder each day.
But don’t stop there.
Get as much “milage” from your emails as possible.
Read them into a recorder and put them on iTunes.
Turn that audio into a screen cast and post it on YouTube.
Take your emails and tweak them into articles and submit them to other blogs in your market who are looking for guest writers. You can also put them on ezine directories and definitely put them on your own blog.
That way you start getting traffic from those emails.
And each email can be making you money for years to come.
5. Who would you recommend, and why?
Anyone who mails frequently and consistently can teach you something. Also don’t just delete your spam on site. Look at what they do — if something repulses you make sure you do NOT do it in your emails. If a spammer writes an email that got you to click, then look at the subject line, see if you can adapt it, there’s probably something in it you can use.
Every email you see — good or bad — can be educational.
6. What are your contact details (website, email, company, blog, Facebook, Twitter, Linkedin, forum, etc)?
www.BenSettle.com <-- Click Here
There are hundreds of articles on that site, as well as podcasts and radio interview recordings free to listen to about email marketing. If you subscribe to my free daily email tips I’ll send you a digital copy of my $97/month offline print newsletter “Email Players”. It contains 24 ways to almost immediately increase your sales using email.